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Devard marketing group!
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
“It is really important that you, as a leader, understand that your role is to inspire and motivate.
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It’s not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what you did, but how you led others to their full potential.”
—Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
With a career spanning 40 years of marketing and leadership experience at large global brands—from Chief Customer Officer at Office Depot to CMO at ADT Corporation to SVP at Verizon Communications—Jerri DeVard has learned a thing or two about executive leadership.
On the heels of her most recent accolade as a 2024 American Advertising Federation Hall of Fame inductee, she shared her thoughts with us on mentorship, the status of Black representation in the marketing